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Discretionary Active Fund Managers or Crystal Ball Psychics?
Opinion Kieran Cook Opinion Kieran Cook

Discretionary Active Fund Managers or Crystal Ball Psychics?

The idea that discretionary active fund managers can consistently beat the market is fanciful. A stock’s price already reflects all known information—if profits were easy to find, they’d be gone in an instant. Prices only move on unexpected news, and no-one can reliably predict the future. Not active fund managers. Not economists. Not even the weatherman.

Relying on a discretionary active fund manager to forecast the economic fortunes of thousands of companies is like trusting a fortune-teller with your life savings. Instead, use financial science—robust, data-driven, and grounded in decades of research.

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