Featured and Latest Posts

Factor Investing in Equities: An Evidence-Based Approach to Outperformance
Factor investing is one of the most researched and effective frameworks for building diversified portfolios and enhancing long-term returns. This post offers an in-depth, evidence-based exploration of the key factors—such as value, size, momentum, and profitability—that have consistently delivered risk premia across decades and market regimes. Drawing on academic research and real-world implementation, we unpack how systematic strategies can outperform, why timing factors is difficult, and why diversification across factors remains essential.
New to investing and not sure where to start? This beginner-friendly guide breaks down the fundamentals—from what shares and bonds are to how discounted cash flow works. Tailored for UK investors, we also explore risk, diversification, and how to use tax-efficient tools like ISAs and SIPPs. Learn how to build a solid financial foundation and make your money work harder, one step at a time.