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Factor Investing in Equities: An Evidence-Based Approach to Outperformance
Practical Investing Kieran Cook Practical Investing Kieran Cook

Factor Investing in Equities: An Evidence-Based Approach to Outperformance

Factor investing is one of the most researched and effective frameworks for building diversified portfolios and enhancing long-term returns. This post offers an in-depth, evidence-based exploration of the key factors—such as value, size, momentum, and profitability—that have consistently delivered risk premia across decades and market regimes. Drawing on academic research and real-world implementation, we unpack how systematic strategies can outperform, why timing factors is difficult, and why diversification across factors remains essential.

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